如何设计中国顾客满意指数调查问卷

The Methods in Developing Questionnaire for China Customer Satisfaction Index

中国顾客满意指数作为一种新的质量业绩衡量指标,能够有效地反映我国企业、行业、国民经济中的各部门以及整个国民经济的质量状况。问卷设计是中国顾客满意指数调查的关键环节。文章结合中国顾客满意指数调查的特点,对设计调查问卷的原则、方法及问卷设计过程中需要注意的问题进行了探讨。

The China Customer Satisfaction quality performance, reflects the quality status sectors. Developing questionnaire is one of the Index （CCSI）,as a new type measurement of of Chinese enterprises,industries and economic most important procedures for measuring CCSI. Based on the measurement of CCSl,the paper studies the principles and the methods in developing questionnaire