文摘杂志现状与发展分析

On the Status Quo of Chrestomathic Magazines

文摘杂志走红市场,是文化发展和市场经济的产物。但是,杂志运作的同质化,经营成本、竞争成本的持续加大,资源相同,造成杂志雷同现象,网络技术的普及等等,对文摘杂志提出了新的挑战。新老文摘杂志在泛竞争状态下要想求得生存和发展,必须内外兼修,知已知彼,应时而动,才能求得生存与发展。

The prosperity of chrestomathic magazines, as a result of cultural development and market economy, is now faced with such problems as the similarity of content and format, rise of cost, fiece competition and the impact of the Internet, and in order to stay alive in such a situation due measures ought to be taken to reform its operation.