大规模定制的顾客满意度指数模型研究被引量：7

Study on Customer Satisfaction Index Model of Mass Customization

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摘要分析了大规模定制的顾客满意度指数模型(MCCSI)研究的意义;对MCCSI模型中的核心概念、前置因素和后向结果进行研究,提出了相关假设;在此基础上,给出了MCCSI模型,分析了其特点。 This paper analyzed the study significance of the satisfaction index model of mass customization. The key concept, the customer satisfaction＇s factors and its result of MCCSI model were studied, and the correlation suppositions were proposed; the MCCSI model was produced based on the suppositions, and its characteristics were analyzed.

作者顾巧论季建华

机构地区上海交通大学安泰经济与管理学院

出处《软科学》 CSSCI 2007年第5期38-41,共4页 Soft Science

基金国家自然科学基金项目(70472057) 中国博士后科学基金资助项目(20060390626)

关键词大规模定制顾客满意度指数模型 mass customization customer satisfaction index model

分类号 F273 [经济管理—企业管理]

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参考文献12

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