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C2C网上交易中感知风险与第三方支付担保服务使用 被引量：4

Perceived Risk and Escrow Adoption in C2C Online Auction Market
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摘要 通过理论分析确定了感知风险及第三方支付担保服务采用的影响因素,通过自行设计开发的基于Web具有决策支持功能的C2C模拟实验系统来收集数据并对此进行了验证。研究结果表明卖方信誉、待售商品价格以及买方风险态度等因素对感知风险有积极影响,感知风险会影响网络交易者对第三方支付担保服务的使用意向。 In this paper, these authors identify some factors that affect buyers＇perceived risk and behavior of escrow adoption. An experimental C2C auction system with embedded decision support features are used to collect data. The results show that product price on, sale and sellers＂ online reputation, and buyess＇risk attitude have a significant effect on buyers＇perceived risk. It also finds that buyers＇perceived risk is important in determining online escrow service adoption.
作者 邵兵家 吴传淑 许博
机构地区 重庆大学经济与工商管理学院 复旦大学管理学院
出处 《软科学》 CSSCI 2007年第5期45-48,共4页 Soft Science
基金 中国博士后科学基金资助项目(2005037551) 重庆大学骨干教师资助基金项目(20030A02)
关键词 电子商务 支付担保 网上交易 感知风险 electronic commerce escrow service online auction perceived risk
分类号 F724.6 [经济管理—产业经济]
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参考文献15

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二级参考文献10

  • 1李季,涂平.大学生采用网上购物的过程及其影响因素研究[J].经济科学,2005(1):91-99. 被引量：34
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共引文献24

同被引文献46

引证文献4

二级引证文献14

软科学
2007年 第5期

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