高职市场营销课程综合实训模式探讨

On Higher Vocational Market Sales Management Courses' Practical Mode

根据高职市场营销课程的应用性,在教学中探索有效的实战实训模式成为当务之急。从实战实训模式建立的必要性、实战实训模式的特点、创新点等几个方面来看,以真实企业产品为载体的实战型综合实训是比较有效的模式。

According to the application of Market Sales Management, it is necessary to seek an effective mode. From the aspects of its necessity, features and its creation, the efficiency mode will be a comprehensive practical mode, which takes the real enterprise productions as its carriers.