美国网络广告监管以及对我国的启示

Inspiration of American Control and Management Internet ad to China

我国网络广告正在逐渐勃兴,传统的广告监督管理办法与网络广告发展不相适应的问题也日益凸显。引发了一系列的冲突和矛盾。美国是互联网和网络广告最发达的国家,在网络广告的监督管理方面颇具规模,它的网络广告监督管理体系包括法律法规、机构组织、行业自律等方面。本文通过对美国网络广告发展和监管情况的分析,借鉴其行之有效的做法和经验.旨在为建立起适应我国社会主义市场经济发展需求的、完善的网络广告监督管理体系提供参考。

There has a very remarkable development in controling and managing Internet ad in America these years. It has developed a set of system including principle and organization to manage the internet ad.The paper analyzes the situation of American internet ad and management to give some ideas to China. We can refer to it and build up our own perfect internet control and management system.