论鞋类品牌国际化背景下的中国鞋类教育改革

Shoes Educational Reformation in China Under the Internationalization of Shoes Brand

随着经济全球化和一体化的趋势不断增强,鞋类品牌国际化将成为我国鞋业发展的必经之路。本文从我国鞋类品牌国际化和鞋类高等教育环节中存在的普遍问题着手,分析了这些问题存在的现象和产生的原因,提出了鞋类教育如何适应品牌国际化的对策。

With the sustained development of the integrative trend and economic globalization,the internationalization of footwear brand becomes the only way to develop footwear industry in China.The phenomena and reasons of the problems in domestic shoes brand internationalization and higher shoes education have been analyzed.Moreover,the strategy for shoes education to meet the brands internationalization was put forward.