中国企业国际市场营销的战略选择

The Strategic Choice of China's Corporation in International Marketing

国际市场扩张已经成为中国企业发展的一个突出现象,在这个过程中,企业通常都会面临一些共性的战略问题,这些问题包括何时进入国际市场、进入哪些国际市场以及以何种方式进入国际市场,本文从消费者需求出发对这些问题进行了探讨。

Expansion in international market has become an extraordinary phenomenon. In the process most companies will face the same problems as when to enter international market, which market to enter firstly and how to enter international market. This paper explore these problems and provide some guideline for the local companies.