2008年北京奥运会观战旅游品牌的开发

Analysis on Extending Competitive Sports Training Life of Elite Athletes

通过对北京奥运观战旅游品牌的概念、内涵的阐述,分析了北京奥运会观战旅游品牌营销主体与基本策略,并提出北京奥运会观战旅游品牌开发操作策略制定的重要途径。

Through the interpretation on the concept and connotation of the game-watching tourist： brand of 2008 Beijing Olympic Games, the paper analyzes main marketing agencies and basic marketing tactics of the game-watching tourist brand. It suggests the major ways for deciding the operation tactics of the deyelopment of game-watching tourist brand of Beijing Olympic Games.