构建以市场为导向的客车企业产品管理体系

Establish market-oriented system of product management for bus enterprises

在客车市场快速发展的今天,多品牌、多产品已经成为了企业发展壮大的一个重要战略,而产品管理体系是帮助企业成功实施产品多元化战略的有效机制。

While bus market develops rapidly currently, multi-brand and multi-product become an important strategy for enterprise growing up.And a system of product management is an effective mechanism for helping enterprise to implement diversified strategy of products successfully.