基于隐性营销的品牌塑造与推广策略研究

隐性品牌塑造与推广作为一种新的理念,以其在品牌塑造与推广领域独特的优势日益引起人们的重视,本文初步探讨了隐性品牌塑造与推广策略以及在实施该策略时应注意的问题。

As a new concept, implicit brand- mould and spread is taken more and more seriously by people because of its advantage in brand moulding and spreading. This paper made an inquiry into tactics of implicit brand- mould and spread and the questions must be paid attention to when they are practised.