基于感性工学研究下的女性手机设计

Study of Female Mobile Telephone Design Based on Kansei Engineering

感性工学是一种以消费者导向为基础的新产品开发技术。女性消费者逐渐主导着消费市场,手机产品由于直接面对消费者,因而带有强烈的个性色彩。通过对感性工学的研究,再结合对各种社会角色的女性进行消费心理分析,对手机的外观形态要素进行分析、考量,进而对手机设计要素进行考量,找到各要素之间的对应关系,对女性手机设计提供了有价值的参考和指导。

Kansei engineering is a kind of new product development technology taking consumer guiding as basis. The female consumers are gradually playing a leading role in the consumer market. Because the cell phones are produced to be used by the consumers directly, they have to be with strong individual color. Through the analysis of the consumers＇psychologies of the females of different social roles; and the analysis of the surface shape elements of the cell phones under the Kansei engineering, the relation among the elements of the phones＇ designs were discussed. The purpose was to provide some valuable reference and guidance for womeng cell phone design.