基于信息技术的消费者信息收集研究

Research on the consumer's information collection based on information technology

阐述了消费者信息收集在服装产品开发中的地位和影响,指出消费者信息收集是企业产品赢得竞争的关键因素;通过对现行产品开发模式的分析,提出了让消费者参与产品开发的思路,并介绍了利用信息网络技术来实现的模式。

The viewpoint that consumers information collection is the key aspect of win in the competition was pointed out through introducing the status and influence of it in the product development. Based on the analysis of present product development model, the new idea that lets the consumer take part in the product development by using information technology was pointed out.