宏观因素对苗木产销的影响

Impacts of Macro-factors on Nursery Stock Production and Marketing

一般而言,产品销售取决于市场需求,而市场需求又受制于宏观环境的变化。苗木产品不论是作为再生产的生产资料用于继续培育大规格苗木,还是作为生态环境建设的资材直接用于城乡绿化或生态造林,其终端消费对象绝大多数都属于建设单位。这就是说,国家的宏观因素包括宏观政策、政府行为、社会取向、领导意图、建设工程等对苗木产销的影响更为突出。

Generally speaking, the product sale is decided by the market demand, but the market demand is restrained by the change of macro environment. No matter nursery stocks used for reproduction in large scale or directly used in reforestation programs in city and countryside for ecological protection and environment improvement, its ultimate consumers are mostly agencies of development. This indicates that the national macro factors, including macro policies, government behaviors, social perception, leader＇s intention, and development programs have more prominent impacts on production and marketing of nursery stocks.