易中天电视讲座的语言魅力探析

Linguistic Attraction from YI Zhong-tian's Lectures on TV

电视讲座语言要根据传播学、心理学、演讲学的基本原则进行组织,厦门大学教授易中天先生为我们提供了一个范例。在易先生的电视讲座语言艺术中,时尚、幽默以及蕴涵哲理的"嘉言錦句"不仅集中反映讲授者的专业能力,同时还反映了讲授者的演绎水平,并在很大程度上决定了讲座的效果。所以,充满魅力的电视讲座语言是吸引受众眼球的一剂良方。

Professor YI Zhong-tian from Xiamen University, sets us a good example that TV lectures should be dor.e according to principles of studies in communication, psychology and speech. In linguistic art of his TV lectures, modern, humorous and philosophical implications manefest not only his expertise but deductive capability, which to a great extent determine the effect of TV lectures. Therefore, it is a key element to fascinate the audience in TV lectures blessed with linguistic attraction.