摘要
大众传媒对人们了解体育,欣赏体育进而爱好体育,参与体育都起到了非常重要的作用,它已经成为影响学生体育生活的重要因素。通过对大学生接触体育情况、动机,体育媒体的消费以及影响其体育生活的因素的调查分析,提出充分利用大众传播媒体的正面影响指导学生参加体育活动,培养学生参加体育活动的积极性,引导学生正确的对待体育媒体传播中的体育暴力等不良行为,使学生建立正确的体育观,树立良好的体育道德品质。
Mass media is important for the people to understand, appreciate and attend sports activities. This paper analyses the motives of the students to contact the mass media, media consumption and influential elements of their sports life. It also proposes measures such as to guide the students in their sports activities with the positive influences of the mass media, developing their initiative for sports activities and establish their correct sports value and good sports ethics.
出处
《体育成人教育学刊》
2007年第5期49-51,共3页
Journal of Sports Adult Education
关键词
大众媒体
大学生
体育生活
mass media
university student
sports life
influence