衰退困境中企业CEO变革的机理

Mechanism of CEO Changes in Declining Firms

在针对衰退企业回归正常增长状态的扭转研究中,绝大多数学者认为,更换现任CEO是扭转战略成功的先决条件。CEO变革会改变企业战略的认知框架,即改变企业的战略假设,而考虑到企业衰退程度的差异性以及形成各种衰退状态原因的复杂性,扭转过程可能并不需要从根本上改变现有战略,因此,CEO变革不是实施扭转战略的必备前提。

In turnaround research, the most authors argue that a precondition for all successful turnarounds is the replacement of the current CEO of the firm in question. But this paper think the essence of CEO change is reforming cognition frame of strategy, in fact, that is the assume of strategy. Because the severity is very different, and the reasons is very complexity, so turnaround process may not need radically change the current strategy of firm. Perhaps CEO change is not a precondition of turnaround.