摘要
目的:为我国药品广告的监管提供参考。方法:通过对违法药品广告表现形式的归纳,探究其屡禁不止的原因,并针对原因提出应对策略。结果与结论:监管部门应加强药品广告监管,净化药品广告市场,杜绝安全隐患。
OBJECTIVE： To provide references for the control of drug advertisements in China. METHODS： The reasons accountable for the illegal drug advertisements that failed to be eliminated were investigated thoroughly by summarizing their manifestation patterns, meanwhile some corresponding countermeasures were brought forward. RESULT ＆ CONCLUSION： The department concerned should strengthen the control of drug advertisements, purify drug advertisement market, and prevent the hidden danger of drug safety from happening.
出处
《中国药房》
CAS
CSCD
北大核心
2007年第31期2408-2410,共3页
China Pharmacy
关键词
违法药品广告
原因
对策
Illegal drug advertisement
Causes
Countermeasures
