摘要
品牌是一种客观实在。本文在提出品牌的物质、运动、精神、政治、生命、社会、真善美、矛盾、复杂系统等基本属性的基础上,重点对每一属性的由来、特性和意义等问题进行了初步的探讨,旨在推动品牌本质理论的全面发展。
出处
《商业时代》
北大核心
2007年第30期37-39,共3页
Commercial
基金
国家社会科学基金资助项目(批准号:05CJY005)
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