摘要
分析了在当前国内全装修住宅行业方兴未艾的背景下,向市场提供高品质的住宅产品,房地产开发商应如何制订并实施品质竞争策略,包括在全装修住宅产品研发、工程现场管理、售后服务等各方面的运作手段,从而为全装修住宅项目的品质管理提供实践借鉴。
How should real estate developers establish and implement quality competition strategies to provide the market with high-quality residence products under the booming of the fully-decorated residence industry in China,this article？In terms of research and development of fully-decorated residence products,project site management and after-sales service,this article renders references for quality management for fully-decorated residence projects.
出处
《住宅科技》
2007年第10期50-54,共5页
Housing Science
关键词
全装修住宅
品质
竞争策略
fully-decorated residence
quality
competition strategy
