摘要
“价值连城”一语,出自《韩非子·和氏》及《史记·廉颇蔺相如列传》。由于秦昭襄王愿以15城换取和氏璧,便形成了“价值连城”这条成语。
Recently, Yutong launched its＂2007 Invaluable Brand Campaign＂in Dalian, Liaoning Province. The event is themed as＂ Creating Greater Value for You＂ which is a new branding connotation. It is indicated that Yutong is going to shift its focus of brand-building strategy from simply product marketing into customer-value oriented core systematic marketing.
出处
《商用汽车》
2007年第11期52-53,共2页
Commercial Vehicle
