关于景区(点)旅游纪念品经营模式的探讨

A Probing into the Operation Mode of Tourism Souvenir at Scenic Spots

当前,对旅游购物的多重形态的特殊性认识不足以及对经营主体关注的缺乏,是制约旅游购物研究的理论进展及其价值实现的突出问题。景区(点)旅游纪念品的经营模式的探讨对于推动旅游购物研究具有典型意义。景区(点)旅游纪念品特指基于景区(点)游览行为而购买的旅游纪念品,其实质是景区(点)景观资源实物化产品的表达形式。景区(点)旅游纪念品的经营模式内容包括:以景区(点)经营主体为主导的具有活力的产业模式;服务型销售模式;半成品和"自力"途径相结合的产品模式。旅游景区(点)产权改革是旅游景区(点)旅游纪念品经营发展的体制保证。

At Present, the lack of reliazation of tourism shopping multi-pattern feature as well as the lack of attention on the operation subject constitute the prominent problem, which limits the research on tourism shopping and the realization of its value. The discussion of the operation mode of souvenir at scenic spots has a significant meaning on shopping research, Souvenir, the definite-object form of scenic spots, particularly refers to those purchased while traveling there. The operation mode should be made up of operating in scenic spots, developing an industrial system, renovating concepts, adopting a new mode of sales, f^using on the visitors＇ intention purchase, adopting semi product and self-developing mode. The reform of property right is the systematic assurance of operation and development of the tourism souvenir at scenic spots.