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基于顾客导向的高等教育营销研究 被引量:6

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摘要 分析了高等教育营销现有模式的缺陷以及顾客导向的重要性,着重研究了顾客市场构成的多样性、交换关系的网络性、顾客价值的终身性、学生角色的多样性以及消费决策的复杂性等特点对高等教育顾客导向的影响,并在此基础上构建一个基于顾客导向的高等教育营销模型。
出处 《理工高教研究》 2007年第5期6-9,13,共5页 Journal of Technology College Education
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