略论社会真实事件的修辞学研究

On the Rhetoric Study of True Social Occurrences

主体性修辞研究、鉴赏性修辞研究、修辞方式研究和社会真实事件修辞研究是修辞学最主要的研究形态。社会真实事件修辞研究最能直接服务社会,却少人问津。该研究形态具有研究对象的社会性、言语事件的真实性、研究题材的现实性等必有属性。社情民意,受众,语言传播策略,语言传播效果,常态舆论和流言、谣言、谣谚等特殊舆论现象是其具体研究对象。

The main body of rhetoric,appreciative rhetoric,rhetoric modes and true social occurrences are four main research areas of rhetoric.The rhetoric study of true social occurrences,which may serve the society most directly,however,has scarcely been carried out.In this paper the features and objects of this research are discussed.It is argued that the inevitable properties of this research are the sociality of its research objects,the authenticity of speech utterances and the realism of its research topics,and that its specific research objects are special language phenomena like current affairs,public opinions,potential readers,the strategies and effects of language transmission,normal public voices and gossips,rumors,ballads and proverbs.