浅谈钢材加工配送新型营销模式

Talking about the New Marketing Mode of Steel Products Processing and Distribution

钢材加工配送是一种现代营销模式,将钢材按照最终用户的要求加工,供最终用户直接使用,具有效率高、成本低的优势,能够稳固销售渠道,是现代物流发展的必然趋势。介绍了国内宝钢、马钢、济钢等钢铁企业建设钢材加工配送中心营销情况及取得的业绩,提出了建设钢材加工配送中心选址是关键、加工品种要有优势等建议。

Processing and distribution is a popular marketing mode for steel products sales, for which the products are processed and distributed according to the end users＇ requirement. It has the characteristics of high efficiency, low cost and stable channels, and it is becoming the certain developing trend for modern logistics. It is described in this dissertation about the service center in Bao Steel, Ma Steel and Jinan Steel. The suggestion is given that the key points for construction a service center are location, and advantage of types of processing steel products.