创建优秀企业文化的主要内容及实现途径

The main content and ways of excellent enterprise culture

企业文化的主要内容包括三个方面:一是树立企业精神,为企业发展提供强大的精神动力;二是树立以人为本的管理理念,为企业发展提供优秀的人力资源;三是塑造良好的企业形象,为企业发展提供丰厚的无形资产。这三个方面涵盖了企业文化的不同层面,关系密切,相得益彰。创建优秀企业文化,就是要使三者达到有机统一,发挥企业文化的最大功效。

Enterprise culture mainly contains three fields： Firstly, the enterprise spirits must be set up, we must provide powerful spiritual force for the enterprise;Secondly, management idea for humanity must be set up, we must provide excellent human resources for the enterprise development;Thirdly, good enterprise images must be molded ,we must provide rich invisible property. The three fields contain different sides of enterprise culture, which are closely related and complement each other. To set up excellent enterprise culture is to make the three fields united, to make enterprise culture most effective.