旅西外国游客旅游认知行为规律研究

Travel Cognition Behavior Rule Of Xi'an Oversea Tourists

基于旅游认知的心理学基础理论,在对调查数据进行分析整理的基础上,对旅西外国游客旅游认知的影响因素以及旅游活动结束后外国游客对西安的认知度进行了重点分析和研究,归纳总结出旅西外国游客的旅游认知规律,为拓展旅西外国游客客源市场和指明西安市旅游业的发展方向提供借鉴和依据。

Based on the basic theory of traveling cognition psychology, the reorganization and analysis of the investigation data, this article puts amphasis on the research of influence factor of travel cognition of Xi＇an oversea tourists and the degree of Xi＇an oversea tourists＇ cognition after the travel and then summaries traveling cognition rule of Xi＇an oversea tourists, which can offer reference and basis to help open up passenger sources of Xi＇an oversea tourists and print the development way of Xi＇an tourism.