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电子商务信任模型分析与中国企业的应用性选择 被引量:11

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摘要 论文在比较和分析国外电子商务信任模型的基础上,探讨中国企业B2B、B2C模式中的信任模型选择,为中国电子商务信任机制的建立设计了可行路径。
作者 张琳
机构地区 南京大学商学院
出处 《南京社会科学》 CSSCI 北大核心 2007年第11期37-44,共8页 Nanjing Journal of Social Sciences
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参考文献18

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二级参考文献21

  • 1张仙锋.国际电子商务研究进程、主题和趋势:基于五大模型的探讨[J].中国流通经济,2004,48(12):22-25. 被引量:7
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