基于CRM挖掘的企业竞争情报获取研究

Research on the Acquiring Enterprise Competitive Intelligence Based on the Customer Relationship Management Mining

本文将数据挖掘技术应用于客户关系管理来实现企业竞争情报的采集,重点讨论了客户关系管理过程中获取企业竞争情报的挖掘方法及挖掘内容,并结合案例研究了基于客户关系管理的企业竞争情报挖掘步骤。

This paper introduces the applicationg of data mining technology in CRM for enterprise intelligence collection under the market competition. It focuses on how to and what to collect during the CRM,and also presents a case study of steps for enterprise intelligence collection based on CRM mining.