中国装备制造业自主创新的品牌研究——基于讨价还价动态博弈模型的分析

Brand Approach to the Innovation of Chinese Equipment Manufacturing Industry——Analysis on the Dynamic Bargain Game Model

运用品牌经济选择成本分析范式,在讨价还价博弈理论分析框架下,将贴现因子的变动与消费者的选择成本联系起来进行研究。结果表明,装备制造业在上、下游动态博弈中,由于品牌的引入降低了贴现率,使其在谈判中占优,继而影响到讨价还价双方各自的均衡收益,从而为我国装备制造业走自主创新的品牌之路提供了理论依据。

The author of brand choice cost analyzes the economic paradigm, the bargaining game theory analysis framework, link changes of time discount in costs of choice, and quotes from the theory evidence ＂brand＂ to upstream equipment manufacturers in the bargaining game. The paper provides a theoretical basis for our own equipment manufacturing innovation taking the mad of brand in the opening economy.