奥运会投资风险问题的理性思考

Reflection on the Investment Risk of Olympic Games

采用文献资料、比较分析、逻辑分析等方法,重点对奥运会投入模式、结构、预算与风险问题进行了分析,结果显示:结合型投入模式更有利于奥运会的产出效益,降低直接投入与间接投入的比值、建立科学的预算体系是规避奥运会投资风险的重要保证。

Adopting the methods of documentation, comparative analysis and logical analysis, this paper focuses on the analysis of Olympic Games investment model investment structure, investment budget and investment risk. It concludes that adopting the comprehensive investment model is of more advantage to make more profit from the Olympic Games. Moreover, to reduce the ratio of direct input and indirect input as well as to set up a scientific budget system are important guarantees of evading the investment risk of Olympic Games.