On cross-cultural pragmatic failure in English advertisements translated from Chinese
被引量：1
On cross-cultural pragmatic failure in English advertisements translated from Chinese
摘要
With the rapid development of globalization, more and more factories and companies in China are keen to put their products onto the international market. Advertising translation is the outcome of this economic trend. This paper tries to analyze cross-cultural pragmatic failure in English advertisements translated from Chinese at lexical and textual levels, and puts forward some suggestions on how to avoid cross-cultural pragmatic failure.
同被引文献29
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