教育电视的网络化发展趋势分析

Analysis of Education Television Network Developing Trend

自20世纪60年代以来,教育电视凭借其传递信息量大、传输质量高、视听效果好等优势占据了我国教育领域主流传播媒体的位置。但近年来随着快速、便捷、信息量大、双向互动、直观形象的网络多媒体传播技术的迅速崛起和广泛普及,教育电视面临着严重的挑战。网络时代教育电视有无存在的必要和价值以及未来教育电视应如何发展,一度成为该领域关注的焦点。针对此问题,本文首先从媒体发展的历史、教育电视媒介和网络媒介的发展现状及其优势对比三个角度分析了网络时代教育电视将长期存在的必然性,并在此基础上,详尽阐述了教育电视和网络媒介相融合发展的意义和作用、内容以及形式。

Since 1960＇ s, Education Television have played the most important role in educational information transmission because of its transmit advantages such as large number of information and high quality of transmit. However, with the development and popularization of the network characterize by swiftness,convenlence and interaction, education television confronted with great challenges. At the times of network, the necessity and the value of education television, where is the way and how to develop it,has been an discussion focus. Based on the analysis of the necessity of its existence from the eye of medium development history,present situation and advantages of education television and network, the article illustrates the role, content and form of integrating network into education television.