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企业家对机会识别的认知特点研究 被引量：1

Cognitive Features of Entrepreneurial Opportunity Recognition
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摘要 机会识别是一种特殊的认知加工,以企业家的认知模式作为研究的切入点有助于探索其本质属性。围绕机会识别的3个认知特点,本文提出了3个假设:(1)基于若干个关键特征的组块;(2)可以被企业家(专家)快速感知的;(3)有赖于经验性内容作为参照的。先后通过2个样本的数据分析,研究结果证实了假设的有效性。 Opportunity recognition belongs to a special cognitive processing. Research based on entrepreneurial cognitive pattern could provide a profound exploration on its nature. This paper proposed three hypotheses concentrated on three features of opportunity recognition： （1） key chunks, （2） rapid perception available, （3）experienced pattern for reference. The empirical analysis of two samples supported the validity of those proposals.
作者 苗青
机构地区 浙江大学公共管理学院
出处 《中国地质大学学报（社会科学版）》 2007年第2期78-83,共6页 Journal of China University of Geosciences(Social Sciences Edition)
基金 国家自然科学基金重点资助项目(70232010) 中国博士后科学基金(20060400329)
关键词 管理 企业家 机会识别 认知模式 实证研究 management entrepreneurs opportunity recognition cognitive pattern empirical research
分类号 F272.91 [经济管理—企业管理]
  • 相关文献

参考文献12

  • 1苗青.基于认知观的创业过程研究[J].心理科学,2005,28(5):1274-1276. 被引量：8
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二级参考文献17

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共引文献53

同被引文献6

  • 1Baron,R.A. The cognitive perspective:a valuable tool for answering entre-preneurship’s basic“why”questions[J].{H}JOURNAL OF BUSINESS VENTURING,2004,(19).
  • 2Baron,R.A,Ensley,M.D. Opportunity recognition as the detection of meaningful pat erns:evidence from comparisons of novice and experienced entrepreneurs[J].{H}Management Science,2006,(52).
  • 3Larsen,A,Bundesen,C. A template-matching pandemonium recognizes unconstrained handwrit en characters with high accuracy[J].Memory&cogni-tion,1996,(24).
  • 4Shane,S,Venkataraman,S. The promise of entrepreneurship as a field of research[J].{H}ACADEMY OF MANAGEMENT REVIEW,2000,(25).
  • 5陈海涛,蔡莉.创业机会特征维度划分的实证研究[J].工业技术经济,2008,27(2):82-86. 被引量：10
  • 6李刚,吴见平,徐鼎权.基于特征分析的创业机会识别模型构建[J].现代商贸工业,2008,20(13):183-184. 被引量：2

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中国地质大学学报（社会科学版）
2007年 第2期

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