摘要
对基于单一制造商和单一零售商构成的闭环供应链进行了研究,应用博弈理论对闭环供应链的定价策略进行了分析,分别得出两个非合作博弈的均衡解(Stackelberg均衡和Nash均衡),并进一步对各种定价策略的效率进行了分析。
The closed-loop supply chain between the manufacturer and the retailer is studied in this paper. The price decisions are analyzed by game theory. Two non-cooperative game equilibriums (Stackelberg equilibrium and Nash equilibrium) are obtained. In addition, efficiencies of every decision are further analyzed.
出处
《价值工程》
2007年第8期60-62,共3页
Value Engineering
关键词
闭环供应链
协调
博弈
定价
closed-loop supply chain
coordination
game
pricing