论现代企业全面价值管理中的产品价值管理

Discussing the Product Value Management in Comprehensive Value Management of the Modern Enterprise

一个企业的价值包括社会价值、产品价值和顾客价值。虽然企业的社会价值和顾客价值都是很重要的,但是一个企业想要在一个竞争激烈的社会中立足并实现不断地发展与进步,就必须正确地实现其产品价值,如此将更有利于企业社会价值和顾客价值的实现。当今社会,世界经济的飞速发展以及市场的激烈竞争,使得产品价值成为全球企业关注的焦点。正确实现企业的产品价值,有利于增强企业在国际市场上的竞争力。

An enterprise＇s value including social value, product value and customer value, although enterprise＇s social value and the customer value all are very important, but an enterprise wants to survive in a competitive society and to achieve continuous development and progress, it is necessary to achieve the correct value to their products, so it will be more conducive to the realization of corporate social value and customer value. Now the society, the world economics rapid development as well as the market steep competition, enables the product value to become the focal point which the global enterprise pays attention to. Achieve the enterorise＇s oroduct value correctly, which will help enhance the competitiveness of enterprises in the international market.