职业教育机构的顾客市场构成探析

On the Composition of the Client Market of Institutes of Vocational Education

了解顾客是任何机构从事营销活动的基础与出发点。作者在职业教育面临大发展的今天,联系市场营销学的理论与方法,提出了职业教育机构的顾客构成,说明了职业教育以受益者市场为核心的市场类型,并具体分析职业教育机构市场的规模性、发展性、多样性、特色性、层次性的特点。

Knowing clients is the base and starting point of any organization which is engaged in marketing activities. Facing a rapid development of vocational education today, the author, by making use of the theories and approaches of marketing, analyses the composition of the client market of the institutes of vocational education and explains that the type of market for vocational education should be a market with the beneficiaries as its core. The author further analyses in detail the characteristics of the scale, development, variety, traits and levels of the market.