浅议CBA联赛市场的资源开发

Analysis of the Exploitation of Resources in CBA League Matches

通过对NBA与CBA市场资源开发的比较、分析,得出CBA市场目前可开发的资源主要有五大部分,并对该五大资源的开发现状进行了分析,对其资源的开发前景进行了预测。认为如果能够有效开发这五大资源,中国篮球的商业化进程就会上升到更高的层次,也会相应地提高中国篮球运动的品牌形象,两者相辅相成,不可分割.

Through the comparison ＆ analysis between NBA and CBA, this paper analyses CBA＇s six major resources that can be exploited at present them, and predicts the development prospect of the resources. It think that the commercialized process of the Chinese basketball will rise to higher level if we can develop this six major resources effectively, that the brand image of the Chinese basketball movement will be improved accordingly.