石家庄品牌商业创新与发展

To Study on Innovation and Development of the Famous Brand's Retail Commerces Enterprise in Shijiazhuang

随国家经济体制改革,我国零售市场发生了翻天覆地的变化,使得一批批曾经红火一时的品牌商业经过激烈的市场洗礼被淘汰出局,仅有少数企业始终保持着极强生命力。通过对石家庄品牌零售商业的演进轨迹分析,展开自主创新与商业生命力的探讨,进而对零售商业自主创新策略选择进行研究并提出建议。

Follow the restructuring the economy of our country, Acute change happened in retail market, Many enterprises are eliminated in the fierce market competence,Only a little of enterprise have be keeping extremely strong life-force all the time.This article analyses the evolution trajectory of retail commerce enterprise in Shijiazhuang,discuss the relation between independent innovation and life-force of retail commerce enterprise, and give advises on how choose tactics about the independent innovation.