摘要
广告存在于我们每个人的身边,随处可见。广告的最大的作用是说服,存在很大的价值。要提高广告的价值,广告制作者需要考虑多种因素。文中从对做一个简单的广告描述开始,介绍了广告设计中的原则,接着对广告存在的价值进行了阐述,并引用了著名广告的例子,最后对广告设计者如何提高提出几点建议。
The advertisement exists in our everybody, everywhere it is thus clear that, the exist the biggest function of the advertisement is persuasion, the existence has the very big value.To raise these worth the admaker needs to consider various factors, this text from do a simple description to the advertisement beginning, introduced to advertise the principle within design, immediately after again carry on to elaborate towards advertising the existent value, and quoted from an example for advertise of, end again to advertisement design how raise what time plain suggestion.
出处
《价值工程》
2007年第5期50-52,共3页
Value Engineering
关键词
广告
价值
advertisement
value