绿色供应链的演化博弈分析

To Analyse on Evolutionary Game of Green Supply Chain

以有线性需求函数的产品差异化模型作为研究基础。首先,运用演化博弈论研究了绿色供应链中制造商选择生产绿色产品的演化行为,结果表明:在市场机制下,只有生产绿色产品的利润大于生产非绿色产品的利润,市场将逐渐演化到“绿色市场”;反之,非绿色产品将把绿色产品挤出市场。在这种情况下,借助政府的补贴机制可以改变市场的演化方向。然后,分析了政府补贴机制的有效性。最后,通过数值分析证明了结论的正确性。

This paper is based on a product differentiation model with linear demand functions, firstly, research focuses on the manufacturer＇s evolutionary strategy which choosing to produce green product in the green supply chain with evolutionary game. And the conclusion indicates when profit which produce green product surpass producing non-green product, market will gradually evolve to ＂green market＂; otherwise green product will be pile out market by non-green product. At this time, government＇s intervention will change the evolutionary direction with. Secondly, this paper analyses the efficiency of government＇s allowance on green product. In the end, author testifies the correctness of these conclusion with numerical analysis.