期刊文献+

基于质量屋的顾客需求变化的成本效益分析 被引量:2

Cost-benefit Analysis of Changes of Customer Needs Based on House of Quality
下载PDF
导出
摘要 在深入分析顾客需求变化情况下,以质量功能展开(QFD)技术中的产品规划质量屋(HoQ1)为桥梁,给出需求变动对产品性能及结构的影响,并根据企业不同的竞争战略对改进产品进行成本效益分析,为企业对产品的改进提供成本依据。 The paper analyzed changes of customer needs deeply and gave the effect of product's performance and structure caused by changes of needs by using of HoQ1 in QFD.The paper also made cost-benefit analysis of improved product according to different enterprise competition strategies and the result can be used in the cost estimation for enterprise to improve its product.
出处 《价值工程》 2007年第5期123-126,共4页 Value Engineering
关键词 顾客需求变化 产品规划 质量屋 企业战略 changes of customer needs plan of product HoQ enterprise strategy
  • 相关文献

参考文献2

二级参考文献9

  • 1黄劲松,赵平,王高,陆奇斌.中国顾客重复购买意向的多水平研究[J].管理科学学报,2004,7(6):79-86. 被引量:44
  • 2Kano, N., N. Seraku, F. Takahashi and S. Tsuji: "Attractive Quality and Must-be Quality", Hinshitsu. The Journal of the Japanese Society for Quality Control, 1984:39 - 48.
  • 3Berger, Charles; Blauth, Robert; Boger, David; Bolster,Christopher; Burchill, Gary; DuMouchel, William; Pouliot,Fred: Richter, Reinhard; Rubinoff, Allan; Shen, Diane:Timko, Mike; Walden, David. "Kano' s Methods for Understanding Customer-defined Quality", In: Center for Quality Management Journal, 1993,4:3 - 36.
  • 4Matzler, Kurt and Hans H. Hinterhuber. How to Make Product Development Projects More Successful by Integrating Kano's Model of Customer Satisfaction into Quality Function Develepment, Technovation, 1998,18 ( 1 ) : 25 - 38.
  • 5Keller, Kevin Lane, Brian Sternthal and Alice Tybout. Three Questions You Need to Ask About Your Brand, Harvard Business Review, 2002: 3-8.
  • 6Huiskonen, Janne and Timo Pirttil? Sharpening Logistics Customer Service Strategy Planning bu Applying Kano's Quality Element Classification, International Journal of Production Economics, 1998,56/57:253 - 260.
  • 7刘志彪.现代产业经济学.高等教育出版社,2002.
  • 8国家质检总局,清华大学.中国顾客满意指数指南.北京:中国标准出版社,2003.
  • 9黄劲松,赵平,王高,陆奇斌.基于顾客角度的市场占有率研究[J].中国管理科学,2004,12(2):95-101. 被引量:28

同被引文献19

引证文献2

二级引证文献10

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部