摘要
伴随着中国企业自身经营优势和技术优势的不断提升,一部分企业走出国门,是大势所趋。中国企业国际化战略选择是:以需求为导向选择目标市场、与海外华商合作共赢、采取“渐进式推进”战略进入海外市场、直接海外上市融资、采用利基战略参与国际竞争。
With the constant promotion of Chinese enterprises＇ management and technology advantage, a proportion of Chinese enterprises entering overseas market are in tune with the times. Chinese enterprises＇ internationalization strategy choices are： selecting target market in demand-oriented; cooperating with overseas businessman; using progressively propel strategy to enter overseas market; to be listed abroad directly; participating international competition using niche strategy.
出处
《价值工程》
2007年第4期120-122,共3页
Value Engineering
关键词
战略选择
国际化战略
利基战略
strategy choices
internationalization strategy
niche strategy
