从价值链到价值群的战略思维转变研究

The Research of the Strategic Thought Transformation: From Value Chain to Value Constellation

曾经让企业发现竞争优势的价值链,如今变成了企业发展的绊脚石,束缚着企业管理者重构新的商业模式。在价值链的基础上设计价值群模型,对价值链进行破坏性创新,不破不立;当价值链已经成为企业发展的绊脚石时,对价值链的破坏,从原来的固定链式思维解脱出来,进入一种空间的立体结构运作模式已经成为不争的方向。价值群以其优于价值链的特征更适合现代商业环境的需要。

the value chain have ever helped corporations search for the competition advantage, but so far it has become the encumbrance holding back the corporation＇s development, and keep off managers reconstructing the new business mode. Base on the value chain, innovation after destroying the value chain, then found value constellation mode. When the value chain can not improve the corporation any more, destroying it and getting out of the linear, fixation, inertial mode then founding a three-dimensional mode become more and more necessary. According to the features superior to the value chain＇s, value constellation adapt to the business environment more.