摘要
绿色消费和绿色营销是当今国际国内农产品市场的主潮流。从绿色营销的内涵入手,分析了农产品绿色营销的必要性,并提出了其具体思路。
Green consumption and green marketing is now the main current of the international agricultural product market, after an analysis of the necessity of the green marketing, this paper researched the measures on it.
出处
《价值工程》
2007年第1期62-63,共2页
Value Engineering
关键词
绿色消费
绿色农产品
绿色营销
green consumption
green agricultural products
green marketing
