摘要
我国轿车市场日渐成熟,消费者购车更加理性,希望购买到性价比高的车子。目前市场上关于轿车性价比的评价多为定性的描述。运用价值工程理论构建出我国家用轿车性价比的评价模型,对家用轿车进行定量描述,期望能为消费者的购车提供一定的参考。
The China auto market is becoming more and more mature,and consumers are more rational when they purchase private cars,they expect to buy the cars with high performance price ration.At present,the evaluation models of performance and practice ration are qualitative descriptions,this paper constructed an evaluation model of performance and price ration by utilizing Value Engineering,gave quantitative analysis of Chinese private cars,and provided references for purchaser when they buying private cars.
出处
《价值工程》
2007年第1期77-78,共2页
Value Engineering
基金
国家科技部
国家汽车创新工程研究(项目编号:K00-10-16)
关键词
家用轿车
家用轿车性价比
价值工程分析
private car
performance and price ratio
value engineering analysis
