浅谈广告在品牌塑造中的作用

Shallow Talking on the Advertisement in Brand Mold Function

广告具有传播速度快,辐射面广,手段全面,可反复宣传等特点,对于提高品牌知名度有极其重大的作用。“酒香不怕巷子深”的观点已远远落后于时代。纵观全球名牌产品无一不是在优质基础上,借助广告宣传四方名扬的。

The advertisement has some characteristics,such as the quick speed of dissemination,the wide radiation face,means overall ,can publicity, to improve the characteristics again and again ,have the very important function for the exaltation brand popular. The standpoint of＂ the fragrant and not afraid lane son of wine is deep＂ has already got behind with for ages far.Take a wide view of the global famous brand product none is not on the high-quality foundation,asking for help to the advertisement publicity to spread fame everywhere.