浅析中国传统元素在视觉传达设计中的应用

On the Application of Chinese Traditional Elements in Visual Communication Design

本文主要阐述传统造型艺术在视觉传达设计中的应用,即造型、色彩运用、传统元素的内在精神和营造意境三方面。如何认识传统造型艺术与视觉传达设计的关系,使其在视觉传达设计中的应用更为广泛和深入,开创本民族传统设计应用潮流,是新一代设计师们和教育工作者所面临的课题。

This paper focuses on the application of traditional modeling arts in visual communication design, namely, shaping, color use and traditional elements. How to understand the relation of traditional modeling arts and visual communication design and further apply the traditional modeling arts remains a topic facing designers and educators as well