鲜水度假村的概念设计及其经济运行机制研究

Xianshui Holiday Village's conceptual design and research on its economic functional mechanism

从福建旅游的宏观角度,分析度假村的开发前景及开发价值,在此基础上,对鲜水村的旅游进行市场分析,并提出以水文化为核心的品牌定位和富于清流特色和学术创新的6大功能区概念设计,最后阐明了鲜水度假村的经济运行机制。

From a macroscopic angle of the tourist situation in Fujian, this article makes a general evaluation of the developing prospect of Xianshui Village t gives a marketing analysis of tourism here and puts forward a conceptual design with 6 functional zones oriented to the local water culture and characterized by Qingliu＇ s features as well as its academic creation. And finally it illustrates the economic functional mechanism of Xianshui Holiday Village.