网络时代的戏仿文化——以《一个馒头引发的血案》为例

Parody Culture in Web Age:A Case Study of A Murder Caused by a Steamed Bread

戏仿作为手法和现象在西方源远流长,20世纪六七十年代它伴随着西方后现代理论蓬勃发展,而后80年代初被引进到中国,在90年代已经渗透到我们的社会生活和文化生活的方方面面,尤其值得注意的是2006年年初,网民胡戈制作的《一个馒头引发的血案》(以下简称《馒头》)这部网络短片,因戏仿当时被炒作的大片《无极》而迅速走红内地,甚至超过了《无极》本身引起的轰动。仔细考察这部在网上迅速流传的戏仿短片,就会发现源远流长的戏仿文化在网络时代已经悄悄发生了变化。

Parody,as a technique and phenomenon,had long been in existence in the West.It developed prosperously in 1960s and 1970s along with the Western post-modernism,and was introduced to China in 1980s.By 1990s,it had penetrated into every part of the Chinese social and cultural life.At the beginning of 2006,A Murder Caused by a Steamed Bread,a product made by a web surfer,Hu Ge,in parody of Wu Ji,无极,the then prevailing movie,won popularity immediately all over China's Mainland.This product in parody was even more sensational than Wu Ji itself.A careful examination of this short parody movie shows that the parody culture has undergone transformations secretly in web age.